MDeyes is a new macular defence supplement and Australia’s first once daily AREDS 2 low zinc formula. ‘MDeyes for Sight” is modelled on the Eyes for Eyes concept. The initiative enables MDeyes’ customers to support their macular health whilst also helping to support projects that give sight to those in need. Director Philip Spork wanted to create an initiative that would empower his customers:
“The ‘MDeyes for Sight’ initiative arose because I was extremely impressed with the work of Optometry Giving Sight. Correcting refractive error is such a solvable problem with immediate and often life-changing benefits, and it’s something we often take for granted. People who need MDeyes can empathise with the frustration and difficulty of living with visual impairment, and I think a cause like Optometry Giving Sight will resonate with them.”
Developed in collaboration with Optometry Giving Sight Country Manager, Ron Baroni, the initiative will help fund projects around the globe, with Phasem Health donating $5 on behalf of every MDeyes customer each year. Speaking of the difference the initiative will make, Ron Baroni said, “This is very exciting, empowering customers to give the gift of vision with each purchase is an inspiring thing. I think it’s particularly timely that this is all happening during Macular Degeneration Awareness Week. I look forward to working with Philip and his team at Phasem Health for many years to come.”
For more information contact Phasem Health on 1300 95 2001, email [email protected], or visit www.mdeyes.com.au
MDeyes is a once daily macular defence formula based on the comprehensive clinical research of the Age-Related Eye Disease Study 2 (AREDS 2). AREDS 2 indicated that antioxidant nutrients and zinc, together with lutein and zeaxanthin, can help defend against free radical damage to the macular region and help support the protective macular pigment of the retina. MDeyes delivers the precise ingredients and total daily amounts studied in the AREDS 2 low zinc formula, at an affordable price.
ABOUT PHASEM HEALTH:
MDeyes is a product of Phasem Health Pty Ltd, an Australian private healthcare company dedicated to developing affordable supplements supported by strong clinical evidence. All products are Australian made and are available through healthcare professionals or direct from Phasem Health. For more information contact Phasem Health on 1300 95 2001, email
[email protected], or visit www.mdeyes.com.au.
ABOUT OPTOMETRY GIVING SIGHT:
Optometry Giving Sight is the only global fundraising initiative that specifically targets the prevention of blindness and impaired vision due to uncorrected refractive error.
Created in 2003, Optometry Giving Sight’s mission is to fund the development of sustainable eye and vision care projects in communities where these do not currently